The Consummate | 29 October 2023
Welcome to The Consummate! We bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia.
In this week’s edition, we look back on our recent episode of Brick by Brick, learn how to leverage community for brand building and catch up on exciting developments in the DSGCP portfolio. Let’s dive in!
In the Spotlight ✨
The Go Colors Story: Building a Category-Defining Women’s Bottomwear Brand
ICYMI, we recently hosted Gautam Saraogi in the 12th session of Brick by Brick to discuss the incredible story of Go Colors.
In the last 13 years, Go Colors has become synonymous with women’s bottomwear and had an excellent public listing in 2021. With >30% EBITDA margin and INR 760 crores ARR in Q1FY24, Go Colors is a fantastic story of a brand built with solid fundamentals and a razor-sharp focus on a single category.
Currently Consuming ☕️
How to Build a Loyal and Passionate Community Before You Even Have a Brand
Deepica Mutyala speaks to First Round Review about how she tapped into an overlooked area of the market to anchor her brand, why she built a community space for those folks long before she even had a product in mind, and how she leaned on that community to get valuable customer feedback so that her first launch was a blockbuster success.
How the fake meat industry is trying to reinvent itself
While some shoppers were previously intrigued by the novelty of these meat alternatives, others have been turned off by the underwhelming taste and mysterious ingredients. In turn, newer players in the space are trying to differentiate themselves by marketing their products as a convenience play, while promoting products with natural ingredients that offer easier-to-understand health benefits.
‘Zero consumers’: What they want and why it matters
A diverse and growing segment, zero consumers share the following attributes: they’re omnichannel shoppers, they scrimp and splurge at the same time, they’re not loyal to brands, and they care about health and sustainability (even though they aren’t always willing to pay for it).
Mckinsey outlines 4 imperatives for consumer companies to serve this segment better.
Keeping Up With the DSGCP Family 🤝
SATURDAYS showcased its upcoming Active Collection, a new product line designed for sports, at their After-Hours Event in Jakarta.
Knya launches their new app offering a smoother, personalised shopping experience just for you! Download now.
Farmley launches the second phase of their ongoing campaign ‘Healthy ko Rakhe Healthy’ with Rahul Dravid. Check it out.
Moom × Freedom Yoga co-hosted a Community Event at Fort Canning Park, Singapore last Saturday drawing 200 enthusiastic participants!
Saladstop is one of the first SMEs in Singapore to voluntarily disclose data to CDP, enhancing global environmental transparency and driving action. Learn more here.
XYXX aims to double touchpoints to 30,000, featured in Indiaretailing. Read the article here.
Market Activity 💸
FounderSix, the influencer beauty brand incubator behind Allie Glines’ Ravie Beauty, Alex Renee’s Ary World and Lauren Perez’s Anablue, raised $12 Million in Funding.
Redo Ventures led a $9 million Series A investment round in Ellis Brooklyn, a sustainable luxury fragrance brand.
Flaus snags $2M for electric floss - FlosserFlaus, the world's first electric flosser, closed a $2 million seed round to fuel the growth, led by Yeti Capital.
Líha, the UK-based, vegan skincare brand that blends the rich botanical life of West Africa with traditional English aromatherapy, raised $1.215 million.
Origin Coffee, raised $3.8 million from Create Impact Ventures, Yeo Valley, The Cornwall & Isle of Scilly Investment Fund.
Tia Lupita, the Mexican-inspired CPG brand made with better-for-you ingredients, raised $2.6 million for its seed funding led by Santatera Capital and GBM Ventures.
Cleveland Kitchen, a US producer of culinary fermented foods, announced a $6 million fundraising round by undisclosed investors
Eat The Change, Seth Goldman's US planet-friendly snack company raised $14 million for Series A
DTC customizable eyewear brand Pair Eyewear raised $75 million in Series C funding for expansion worldwide
CIONIC, the San Francisco-based bionic clothing company behind the innovative Cionic Neural Sleeve, announced that it has received $12.5 million in Series A extension led by L Catterton with participation from THVC and Enable Ventures
DTC luggage company Mokobara raised $ 3.6 million from existing investors, including Saama Capital, Alteria Capital.
Eské, a fashion brand that sells environmentally friendly leather bags from India, raised $1.5 million for Pre-Series A funding from Mistry Ventures.
That’s all for this edition, if you enjoyed reading The Consummate, share this with a friend!