The Consummate | 28 August 2022
Welcome to The Consummate! Every week, we bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia. Let's dive in!
In the Spotlight ✨
Brick by Brick: #4 with Dione Song on 30 August!
Currently Consuming ☕️
Turning Bugs into Features
There is one marketing strategy I recommend more than any other. And I personally use it every week.
What is it? Turn bugs into features.
All the best marketers and salespeople do it. Here's how you can too:
How do you examine brand equity, Why rummaging through the trash made him interested in consumer, and Does product innovation matter in CPG
Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate
Keeping Up With the DSGCP Family 🤝
XYXX raises $11 million!
Epigamia’s New Brand Video for Milkshakes
Sleepy Owl’s Brand Ambassador & Brand Video
The Indus Valley is Hiring!
Who's Raising? 💸
India
SaaS edtech startup Winuall raises USD 2.2 million in a pre-Series A
Skincare startup Deconstruct raises $2 million
Healthtech Startup Mojocare raises $20.6 million in Series A
USA
The Good Face Project Secures $5.65M in Seed Funding
HIPAA Compliant Email Solution, Paubox Raises $10 Million in Funding
UK
UK's leading CBD brand, TRIP, raises $12 million
That's all for this week, see you next Sunday! If you enjoyed this newsletter, share this with a friend.