The Consummate | 25 June 2023
Welcome to The Consummate! We bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia.
In this week’s of The Consummate, we offer a preview of our upcoming session of Brick by Brick with Arindam Paul, and more!
Let’s dive in.
In the Spotlight ✨
The Atomberg Story– Lessons in Brand Building on First Principles
We’re excited to host Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of Brick by Brick: Building Insurgent Brands.
During the conversation with DSGCP's Hariharan Premkumar, Arindam will dive into several key topics, including:
🏢 Building a brand in an infrequent purchase category
💼 Best practices in offline and Amazon channels
📈 The growth dashboard for an omnichannel brand at different stages of its journey
🚀 Nurturing a culture of first principles thinking and avoiding reinventing the wheel
29 June 2023 | 6:00 pm IST | Zoom Webinar
Currently Consuming ☕️
Confessions of an Advertising Man by David Ogilvy: Founders
The Airbnb Founder Story: From Selling Cereal to a $30B Company
The Airbnb founder story is one of the most inspiring stories of the 21st century. Against all odds, with no investors and thousands of dollars of credit card debt, the founders had to resort to selling cereals to keep the company afloat. It took almost two years before Airbnb saw some traction.
How 3 food startups designed their packaging as they prepared to launch into retail
More startups are revamping their packaging as they launch into bigger retailers; Omsom being one of the most notable examples, as the company revamped its packaging before launching in Whole Foods nationwide last August. While digitally-native brands have control over their online look, a retail environment places them next to many competitors — both legacy names and other startups. That’s where they have to get creative with design and merchandising.
Keeping Up With the DSGCP Family 🤝
D2C personal hygiene brand Koparo raises USD 1.5 mn in Pre-Series A!
We hosted an exclusive session with Spotify India to understand how to leverage audio trends to fuel brand building and drive long-term growth. Check out the Spotify Sound Growth program here.
Pip & Nut unveils new pack designs to highlight ‘quality. The B Corp has added copy and illustrations to its labels to inform shoppers about its use of single-origin hi-oleic peanuts and Californian almonds in its range of nut butters.
Deepika Padukone drops limited edition Jasmine Breeze for 82E– sold out in minutes!
Brewlander, Singapore's Leading Craft brewery, is bringing the coolest craft beer event in Singapore yet – Brewnanza Fest! Book your tickets now!!
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