The Consummate | 23 April 2023
Welcome to The Consummate! We bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia.
In this week’s edition, we look back on our 10th session of Brick by Brick with Eric Ryan, welcome our newest strategic investor, and much more.
Let’s dive in!
In the Spotlight ✨
Brick by Brick: Session 10 with Eric Ryan
Currently Consuming ☕️
Brands are launching podcasts as owned marketing channels
Branded podcasts have shown to be popular with the general public. According to a 2019 BBC Global News neuroscience study, branded podcasts have proven to be more effective than TV or radio ads.
Unlike typical marketing campaigns on platforms like TikTok and Instagram, podcast production is a slow burn; podcasts often require months, or even years, to build up a consistent audience and monetize.
The demise of BuzzFeed News marks the end of an era for digital media
You can trace the rise and fall of BuzzFeed News with the rise and fall of Facebook. The outlet, which exploded onto the scene about a decade ago, soared on the wings of the social platform before slowly waning. As the dinosaurs of the social media era get their lunch eaten by newcomers such as TikTok, so are the outlets that previously wielded those same platforms as their superpowers.
Sam Altman’s Startup Playbook
The startup playbook consolidates a lot of what YC has already put out, and is a fantastic primer on everything you need to build a successful startup; a great idea (including a great market), a great team, a great product, and great execution.
Keeping Up With the DSGCP Family 🤝
Welcoming our newest strategic investor! We’re honoured to partner with L’oreal to back the next generation of BPC entrepreneurs
Kind Kones’ founders, Ishpal & Serina, were featured on the Investor Talk where they discuss how they’ve built Southeast Asia’s leading plant-based dessert brand on the back of the philosophy of ‘being kind’. Listen to the episode here.
TheHardCopy details how SuperBottoms is building a new category through community building and lean marketing. Read more here.
Solethreads’ Founder, Sumant Kakaria, featured in Business World India's 40 under 40 list for retail leaders!
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