The Consummate | 19 February 2023
Welcome to The Consummate! Every week we bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia. Let's dive in!
In The Spotlight ✨
The Balancing Act– Our 1st Sustainability Report
We’re delighted to share our perspectives on ESG for early-stage insurgent consumer brands in India and Southeast Asia.
At DSGCP, we measure progress against goals, share best practices from across our portfolio, as well as build resources to enable our portfolio companies to craft their own path to building a sustainable business that endures.
We’re proud to spotlight some of our portfolio founders and companies for their implementation of ESG strategy.
Currently Consuming ☕️
The Buffett Formula: Going to Bed Smarter Than When You Woke Up
What does it take to wake up smarter every day? In a nutshell, be a learning machine and read. a LOT. But it’s not just how much you read or even what you read, it’s how you go about it; your mindset, and your actions.
Brick by Brick: Cracking the Offline Code with Viraj Bahl
We kickstarted the first session of 2023 with a special founder. Viraj was the first founder we backed way back in 2012 and Veeba has grown to become an extraordinary case study of building a brand in a category (food) and a channel (offline) that is widely considered to be extremely difficult.
Listen in to this incredibly insightful session on various topics like the offline playbook for the first two years, the product market fit framework for offline channels, and best practices in building the sales team.
Consumers Tired of Inflation Scrimp—and Splurge
“You become so overwhelmed with trying to squeeze where you can, you just break,” says Kelly Taylor, “You’re like, ‘Screw this, I’m going to Mexico.’ ”
Perhaps this also explains why used luxury sales were up 28% year-over-year in 2022, equivalent to 1.3 times the growth rate for new luxury goods, according to Bain & Co.
Dr. Liersch of Wells Fargo says he isn’t surprised that luxury is surging at the same time people are having to spend more on the essentials. People are thinking, “I get to put that luxury item on and remember life is going to be OK. Things are going to change in the future,” he says.
Keeping Up With the DSGCP Family 🤝
Anveshan gets an incredible shout-out on Shark Tank!

KNYA Med hit 100k subscribers on Youtube!
That's all for this week, see you next Sunday! If you enjoyed this newsletter, share this with a friend.