The Consummate | 14 August 2022
Welcome to The Consummate! Every week, we bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia. Let's dive in!
In the Spotlight ✨
Why We Invested in Farmley: the opportunity to build India's most loved dry fruits and nuts brand!
Currently Consuming ☕️
Lenny Rachitsky on Product-Market Fit!

✨ The mythical land of Product-Market Fit ✨
How do you find it?
How long does it take to find?
How do you know if you're there?
Answers to these questions, and many others, in part 5 of my 6-part series on kickstarting and scaling a consumer business.
Don't miss it 👇

Brick by Brick #3 with Rohan Mirchandani: Creating New Categories & Enduring Brand Love
Growth Loops are the New Funnels
Keeping Up With the DSGCP Family 🤝
Our Founders Win Big at E4M D2C Revolution Awards 2022!
Veeba x Alia Bhatt

Alia Bhatt's mother might have been her reel Darling, but her real Darling is Veeba!
Veeba offers more than 75+ different ways to add taste and goodness to your everyday meals.
#AajkyaKhaoge #DarlingsOnNetflix #Veeba #AliaBhatt #Darlings
Who's Raising? 💸
India
Cloud kitchen startup Bigspoon raises $2 Million in pre series A round
Bharosepe Technology Services (Jodo) raises $15 million led by Tiger Global.
USA
Atropos Health Announces $14M Series A
Overtime Sports Raises $100 Million
Europe
KatKin, fresh-cooked cat food startups, raises £18m
Sustainable personal care brand, Wype secured its pre-seed round
That's all for this week, see you next Sunday. If you enjoyed this newsletter, share this with a friend!