The Consummate | 13 August 2023
Welcome to The Consummate! We bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia.
In this week’s of The Consummate, we share our investment thesis on our latest funding in Go Zero, welcome new celebrity endorsers in the portfolio and more! Let’s dive in.
In the Spotlight ✨
Building a Category-Defining Better-For-You Ice Cream Brand: Why We Invested in Go Zero
The Indian ice cream market is expected to double by 2026 and quadruple by 2039 to INR 410,398 million (US$5.1 billion). This represents a CAGR of 15%. The market is ripe for innovation. New-age brands which are sharply positioned and have high-quality ingredients are the preferred choice of ice creams for the evolving consumer. The better-for-you ice cream market is expected to be worth US$500 million in 2030.
Kiran Shah, founder, Go Zero, spearheaded Apsara’s expansion from a single scoop shop store to 100+ stores without raising external capital. We’re excited to partner with Kiran on his mission to change the way Indians enjoy their ice creams and build a category-defining better-for-you ice cream brand!
Currently Consuming ☕️
The Art of Self-Awareness: A Founder’s Guide to Assessing Strengths and Weaknesses
Successful leaders keep an eye on the personality traits that have helped them achieve their success. Strengths without self-awareness become weaknesses. Strengths examined regularly become superpowers.
A Multi-Lens Approach to Finding Growth in Consumer Goods
In seeking profitable growth, there are three pathways that consumer sector companies can explore
Strengthen the core of the business—in most developed categories and markets.
Expand into adjacencies—through innovation or acquisition, in either new categories or new geographies.
Ignite breakout businesses—mobilizing resources behind bold, disruptive bets.
Even when consumer goods companies see these three pathways clearly, however, it can be difficult to make the right choices about “where to play”—which categories, geographic markets, channels, and business models to focus on. Looking through four lenses to understand consumers, category and channel value pools, competitors, and capabilities is a critical step toward answering that question.
How She Built $100 Million CPG Brand In Three Years: Gail Becker, Founder of CAULIPOWER
CAULIPOWER, one of the most disruptive companies in the better-for-you frozen food space named one of the top 10 World’s Most Innovative Food Companies in 2022 by Fast Company. The hyper-growth company reached more than $100m in revenue in three years under her leadership as CEO.
Keeping Up With the DSGCP Family 🤝
Pooja Hegde headlines IGP's Raksha Bandhan campaign. This strategic partnership aims to celebrate the profound bond of sibling love and the joyous festival of Rakhi with elegance and warmth, capturing the essence of this special occasion.
Alia Bhatt becomes the face of SuperBottoms on their journey to provide zero compromise sustainable baby care solutions for all Indian parents.
IGP wins big at Entrepreneur India’s 2023 Awards. IGP was awarded for disruption & innovation brought in the gifting industry
Watch the journey of Power Gummies pioneering the functional gummies category in India on Hotstar’s Brands of Tomorrow.
Farmley, the dry fruits and nuts specialist, wins best food startup at Entrepreneur India’s 2023 Awards.
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