The Consummate | 12 March 2023
Welcome to The Consummate! We bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia. Let's dive in!
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Building Your Growth Dashboard
All Businesses have a North- Star Growth Metric( L0) which is a function of other metrics( L1) which is again a function of other metrics( L2) and so on. And each of these metrics are impacted by certain actions/input parameters which brands take.
The Monthly Growth Dashboard should cover 2 things
a) Trends of the North Star Metric as well as all the supporting metrics. This will ensure that the dashboard can be used to understand business health but also diagnose issues
b) All the input parameters/actions taken to impact certain metrics, and the subsequent results of those actions. This will help you understand which inputs/actions to double down on, and which inputs to cut.
‘An extension of me’: The rise of the founder-influencer
As more influencers like Emma Chamberlain, MrBeast and Mari Llewelyn launch their own brands, more founders feel like they too need to build a large social media following in order to compete.
But full-time influencing can also take a toll on founders. Founders who have successfully grown their social media followings into the hundreds of thousands say that one of the biggest contributors to success on platforms like Instagram, YouTube and TikTok is posting consistently. This often entails posting videos every day, if not multiple times a day. It makes the job of being a founder look like a highlight reel, while behind the scenes, they are struggling to juggle new product launches, dealing with irate customers and trying to stay cash flow positive.
It’s a cadence that is not sustainable for everyone.
Gen Z's top 10 brands are out and they reveal an obsession with self-care
Brands most popular with Gen Z compared to other generations include items like all-natural personal care and better-for-you soda – products that align with their values and fit their lifestyles.
Keeping Up With the DSGCP Family 🤝
In honour of IWD, here’s a round-up of posts from the DSGCP Family!
Ugaoo celebrates the women who grow us!
Super Bottoms kickstart a pledge to #QuitTheGuilt this International Women’s Day!
Moom Health Founders, Maya & Mili Kale, featured in Harpers Bazaar’s Women’s Day Special
Deepika Padukone’s 82E featured in Yourstory: Rewriting Rules of D2C
Last but not the least, Everstone Group’s Women’s Day Hamper featured some of our women-run brands: Belora Paris, Interflora India, and 82E
That's all for this week, see you next Sunday! If you enjoyed this newsletter, share this with a friend.