The Consummate | 03 March 2024
Welcome to The Consummate! We bring our points of view, updates, news, and curated content to the consumer community in India and Southeast Asia.
In this edition, we announce the launch of our 2024 sustainability report, our follow on investment in Nuguru, and much more. Let’s dive in!
In the Spotlight ✨
At DSGCP, we believe in prioritizing people and prosperity as the foundation of sustainable business development, especially in the developing economies of India and Southeast Asia. Improving livelihoods contributes to economic growth and supports the achievement of all UN Sustainable Development Goals while ensuring we do not harm the planet.
We encourage our companies to take small but tangible, measurable steps rather than making tall, empty promises.
This year, we are proud to showcase the strides of Blood, GO DESi, Anveshan, Ugaoo, and Coolmate in our 2024 Sustainability Report.
Why We Doubled Down On Our Partnership With Nuguru: Backing a Global Initiative in Revolutionizing Healthy Eating
At DSG Consumer Partners, we have been tracking the evolution of health and wellness since we started in 2012. Our conviction in the category led us to invest in Nuguru in early 2020 when Vikram Rupani (co-founder of Redmart, a DSGCP portfolio company acquired by Lazada) started working on the idea for a new chapter in his entrepreneurial journey.
Nuguru's initiatives to date have reflected a deeper understanding of modern dietary trends and challenges, aiming to provide a solution that aligns with the evolving landscape of health and wellness preferences. As Nuguru scales up, we are honoured to continue to support and be part of Nuguru’s journey as it strives to innovate and lead in the healthy-labelled foods and beverages space.
Currently Consuming ☕️
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
“When you talk about your product, a lightbulb in their heads switches on that says, “That is EXACTLY what I’m looking for” — they feel like you’ve read their minds.”
Matt Lerner outlines Language/Market Fit, why it is important, and offers actional advice for brands to find it.
Snacks all around: what's trending in produce, deli, dairy, bakery
Cincinnati-based 84.51° offers a perspective on the top categories that consumers purchase to treat themselves.
Inside India’s Niche Fragrance Takeover
With a local and global market that has typically favoured the fragrances of luxury brands such as Chanel and Hermes, can an omnichannel approach cultivate an audience keen on buying authentic products born and bred in India?
Keeping Up With the DSGCP Family 🤝
Anveshan, Go Desi, Indus Valley, Power Gummies, and SleepyCat were featured on Inc42’s Fast 42 2024.
Piccolo partnered with Cocomeon, a popular children's YouTube channel to produce a co-branded baby snacks range.
Epigamia launches Greek Yogurt loaded with Oats & Seed Mix.
Stay Vista x SleepyCat: India’s first pillow concierge available at StayVista villas.
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